(Effective Date: October 2025)

This Privacy Policy explains how Rumero by ASHAK JUNAIDEEN GLOBAL GENERAL TRADING LLC (“Rumero”, “we”, “us”, or “our”) collects, uses, stores, and protects your personal information when you visit or make a purchase on www.rumero.ae (the “Website”). It also describes your rights under the UAE Personal Data Protection Law (PDPL) and other applicable regulations.

1. Interpretation and Definitions

  • Account – A unique registration created by you to access our services.
  • Company / We / Us / Our – Refers to Rumero by ASHAK JUNAIDEEN GLOBAL GENERAL TRADING LLC, registered in Dubai, UAE.
  • Cookies – Small data files placed on your device to store preferences and session information.
  • Country – United Arab Emirates.
  • Device – Any device capable of accessing our Service, such as a smartphone, tablet, or computer.
  • Personal Data – Any information relating to an identified or identifiable natural person, as defined under UAE PDPL.
  • Service – Our Website and related online shopping and customer-support functions.
  • Service Provider – A third-party company engaged by us to process data or provide operational services (e.g., delivery or payment).
  • Usage Data – Information automatically collected through your interactions with our Website (e.g., IP address, pages viewed, time spent).
  • You / Customer / User – The individual accessing or using our Website and Services.

2. Data We Collect

Personal Data

When you interact with our Website, we may collect the following information:

  • Full name, email address, mobile number, and delivery address
  • Billing and payment information (processed securely through licensed UAE payment gateways)
  • Order details and purchase history
  • Communications and feedback you share with us

Providing this data is voluntary, but withholding required information may prevent us from processing orders or providing support.

Usage Data

We automatically collect technical information such as:

  • IP address, browser type, operating system
  • Date, time, and duration of visits
  • Pages viewed and links clicked
  • Device identifiers and performance statistics

This information helps us monitor site performance and enhance user experience.

3. Cookies and Tracking

We use cookies and similar tracking tools to operate our Website efficiently and personalize your experience:

  • Essential Cookies – Required for core site functionality and security.
  • Preference Cookies – Remember your settings and login preferences.
  • Analytics Cookies – Used via Google Analytics and Meta Pixel to analyze visitor behavior.

You can manage or delete cookies via your browser settings. Some features may not function properly if cookies are disabled.

4. How We Use Your Information

Your data is processed for the following lawful purposes:

  1. To process and deliver your orders;
  2. To manage your account and customer profile;
  3. To communicate order updates, promotional offers, and newsletters (if you opt in);
  4. To improve our Website, products, and customer experience;
  5. To comply with UAE laws, regulations, and law-enforcement requests;
  6. To detect and prevent fraud or unauthorized transactions;
  7. For internal analytics and marketing insights.

All processing is carried out based on your consent, legitimate business interests, or legal obligations under UAE law.

5. Sharing of Personal Data

We do not sell or rent your personal information. We may share your data only with:

  • Authorized Service Providers (e.g., payment processors, delivery partners, IT support);
  • Business Affiliates acting under common ownership, bound by the same privacy obligations;
  • Government Authorities, if required by law, court order, or regulatory request;
  • Marketing Platforms (such as Google or Meta) only for analytics and ads with pseudonymized data;
  • Professional Advisors or successors in the event of a merger or business transfer.

All third parties are contractually required to handle your data in compliance with the UAE PDPL.

6. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes stated above or as required by UAE law.

  • Account and order records are retained for up to 5 years for legal and audit purposes.
  • Marketing data is kept until you withdraw consent.
    When data is no longer required, it is securely deleted or anonymized.

7. International Data Transfers

Your data may be stored on secure servers located in the UAE or in data centers operated by trusted third-party providers outside the UAE.
Whenever data is transferred internationally, appropriate data-protection safeguards (such as contractual clauses) are applied in accordance with the UAE PDPL.

8. Security of Your Information

We apply industry-standard encryption, firewalls, and secure-socket-layer (SSL) technologies to protect your information.
While we take all reasonable precautions, no internet transmission is entirely secure, and we cannot guarantee absolute protection against cyber risks.

9. Your Rights Under UAE Law

Under the UAE Personal Data Protection Law, you have the right to:

  • Access your personal data held by us;
  • Request correction or deletion of inaccurate information;
  • Withdraw consent for marketing communications at any time;
  • Restrict processing in certain circumstances;
  • Lodge a complaint with the UAE Data Office if you believe your rights have been infringed.

To exercise any of these rights, please email hello@rumero.ae.

10. Children’s Privacy

Our Website and products are intended for users aged 18 and above.
We do not knowingly collect information from children under 13 years of age.
If you believe a minor has provided data to us, please contact us to remove it promptly.

11. Links to Other Websites

Our Website may contain links to third-party websites.
Rumero is not responsible for their privacy practices or content.
We advise reviewing each linked website’s privacy policy before providing personal data.

12. Updates to This Policy

We may update this Privacy Policy from time to time to reflect new legal or operational changes.
Revisions will be posted on this page with a new Effective Date.
Where required, material changes will be communicated by email or a prominent notice on our Website.

13. Contact Us

If you have any questions, requests, or complaints about this Privacy Policy or how we handle your data, please contact us:

  • Email: hello@rumero.ae
  • Phone: +971 52 911 9446
  • Website: www.rumero.ae

Registered Address: Dubai, United Arab Emirates